Pigeon Indonesia commemorates Batik Day, held every October 2nd, by launching batik-patterned bottles and fabric.
Carrying the theme of “Proof of Motherly Love in Masterpiece Collaboration”, Pigeon Indonesia introduces batik-patterned bottles with Peacock and Parang motifs. In 2018, Pigeon collaborates once again with the designer Iwet Ramadhan. Iwet thought that the choice of batik with the motifs of Peacock and Parang was due to the high philosophical values the two motifs carried. Peacock symbolizes good fortune and loyalty while Parang symbolizes valor, successfulness, and glory. “It means that we hope that the children using Pigeon acquire valor, successfulness, and also loyalty to noble values”, says Iwet in detail. The launch of the batik-patterned bottle took place on October 2nd 2018 at Pacific Place, Jakarta
